Customer Analytics March 15, 2024

Defining Your 'True Regular' Math

Not all regular customers are created equal. Learn how to identify and nurture your most valuable regulars using data-driven insights and proven mathematical models.

Restaurant analytics dashboard

A data-driven approach to understanding customer value

What Makes a 'True Regular'?

A True Regular is more than just a frequent visitor. They're a cornerstone of your business who exhibits specific behavioral patterns:

  • Consistent visit frequency (weekly or bi-weekly)
  • Above-average order value
  • High engagement with your brand
  • Strong likelihood to recommend

Calculating True Regular Value

To identify your True Regulars, we need to look at multiple data points:

  • Visit frequency over time
  • Average order value
  • Lifetime value prediction
  • Social influence score